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How to SEO

A DIY approach to Search Engine Optimization #https://ahrefs.com

How to SEO - Pro Star Planet Design and Hosting

Search Engine Optimization
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Organic versus Automated Big Box search engine results. This helps you to get started with your own submissions and making sure that you are presented in the best light possible.

How To SEO

"Organic Results" are actual humans clicking on your page. Not robots, search engines, or otherwise paid ads.

Organic Results are some of the toughest to get, as your site must first get popular. From their you can watch the organic traffic numbers climb.

Let’s first make sure we understand the absolute basics of SEO,
including why it matters and how it compares to other marketing channels.

Google Traffic
Why is SEO important?

Most web traffic comes from Google’s organic results

Ranking
Ranking higher is the most touted benefit of SEO, but rankings are really just a means to an end. Many of the real benefits of SEO are traffic-related.

What are the benefits of SEO?

Consistancy
Ranking in search engines usually leads to both consistent and passive traffic. That’s rarely the case for mediums like social media and email marketing that often result in traffic spikes that quickly fade to nothing.

SEO leads to consistent traffic

How do you get your website on Google?

SEO helps you to rank higher, but you can’t rank higher if Google doesn’t even know your website exists in the first place. 
Google will eventually find your website on their own, but there are a couple of key benefits to manually submitting your site:

Faster discovery. Most new websites don’t have any backlinks from other websites, so it might take time for Google to discover them.
Improve your website. Google Search Console gives recommendations on how to improve and optimize your website.

The first step to submitting your website to Google is to find your sitemap.

by land or by sea

Sitemaps are files that list all of the important pages on your website. You can usually find yours by typing this URL into your browser:
www.YourWebsite.com/sitemap.xml
If it’s not there, go to website.com/robots.txt where it’ll usually be listed.
If it’s not there either, you probably don’t have one. Check out "AHREFS" guide to creating a sitemap.
The second step is to create a free Google Search Console account and submit your sitemap.
Submitting to Google

Setting up for SEO success 

Getting your website indexed by search engines means you’re in the race, not that you’re likely to win. That’s where SEO comes in. SEO is an ongoing process that, if done well, increases your chances of winning over time.

It’s much easier to do SEO well when your website is properly set up for SEO success.
Pro Star Planet is a company that works hard at this success.

They will massage your website weekly by making regular changes causing the Search Engines to notice that your are updating your site.
They will talk or blog, make links to, and submit your website to other search engines as well as BING and Google.
And they understand the "What it takes" in advertising your company!

Get a good domain

Don’t panic if you’ve already registered a domain. It’s probably perfectly fine and won’t hinder your SEO efforts. But if you haven’t chosen one yet, it’s worth keeping these two attributes of a good domain in mind:

Domain Names

Domain Name Standards

1. Domain name

Firstly, don’t worry about including your keywords. Your domain doesn’t need to be MarksAutomotiveAndRepairShop.com for search engines to understand what it’s about.

Here’s are a few attributes of a good domain:
It is the name of your business
It has no hyphens
It is short and memorable

"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec ullamcorper neque dapibus ipsum semper, sit amet luctus turpis porttitor. Ut libero ante, varius quis ligula in, aliquet consectetur tortor."

2. TLD
TLD stands for top-level domain. It’s the part after the name like .com, .org, or .net.

Google’s John Mueller says your TLD makes no difference for SEO. However, for most businesses, .com is usually best if you can get it because it’s the most recognizable and trusted.

It’s probably best to stay clear of TLDs like .info and .biz that tend to be associated with low-quality websites, but it’s not the end of the world if you have one. You can still build a legitimate website that ranks.

Use a website platform

Most people don’t code their website from the ground up in HTML and CSS. They use a website platform. These are pieces of software that allow folks with little or no coding skills to create a website, manage content with ease, and take care of boring technicalities.

Hosted platforms

Hosted platforms do everything under one roof. They host your website, provide ready-made designs that you can install and edit with ease, and let you create and manage content without having to touch code.

Pro Star Planet is a good choice for this option. They take care of all of the work including the SSL registrations, Coding, and Maintaining your website.

Examples: ProStarPlanet, Wix, Squarespace, Shopify, and Weebly

Self-hosted

Self hosted platforms also let you manage and create content without code. The difference is that you have to host and install them yourself. And often on slower servers making your website appear to be sluggish.

Examples: Wordpress, WooCommerce, Joomla, and Drupal

Which kind of platform should you choose?

Most SEO professionals recommend a self-hosted, open-source platform like WordPress or Hardcoding your own through templates or from scratch as they tend to fair better among the highest speeds of sites. Wordpress has recently starting getting sower, with it's thousands of plugins that often get left in the completed product, making the website sluggish or all together slow.

Pro Star Planet's servers are among the latest in technology and they maintain the some of the highest internet speeds available in the south east. Currently their Upstream backbone is running at 2 Gigs. where as only using an average of 14 percent usage.

Speed makes the difference in whether a customer clicks the back button or not.

Use HTTPS
Nothing is worse for visitors than their personal data being susceptible to hackers. Always encrypt your site with SSL/TLS.

Choose an appealing design
Nobody likes a website that looks like it was designed in the ’90s. So while there’s no need to redesign your website every six months, it should at least be visually-appealing and reflect your brand.

Make sure it’s mobile-friendly
Google says more searches are now performed on mobile than desktop, so it’s critical that your website is as pleasant to use on mobile as on desktop. We here at Pro Star Planet have yet to see this. During the year of 2021, 37% of all incoming searches were mobile. The rest were tablet, PC, and Laptop evenly.

Use a readable font size
People browse the web using all kinds of devices nowadays. Make sure your content is readable across the board.

Avoid intrusive pop-ups and ads
Everyone hates ads, but sometimes you might need them. If that’s the case, the key is to avoid intrusive ones. Google has some advice on what is and isn’t okay here.

Make sure it loads fast
Page speed is a confirmed ranking factor on desktop and mobile. But this doesn’t mean your site needs to load lightning fast. Faster is better, sure, but Google says this factor only affects sites that “deliver the slowest experience to users.” You can normally tell when someone has used a Wordpress Website as the pages  can take 10 seconds or longer to load when you click a link within the website. Hardcoding is the fastest websites on the internet.

    Both visitors and search engines need to be able to navigate your site easily and intuitively, which is why it’s important to create a logical hierarchy for your content.
    The easiest way to do this is to sketch out a mind map.
Website Map

Each of the branches in your mind map will become internal links, which are links from one page on a website to another.

Internal links are crucial for UX and SEO for a few reasons:

-They help search engines find new pages. Pages without internal links are rarely found and indexed.
-They help pass PageRank around your site. PageRank is the foundation of Google’s ranking algorithm that tries to determine the “value” of a page.
-They help search engines understand what your page is about. Google looks at link anchors and surrounding text for this. 

A Link Anchor is the name of the link that you are displaying....

Example. < a href="http://example.com/">This is the Anchor 

The only part of the code above that shows is "This is the Anchor" but it links to http://example.com/

Page Structure is key!

Use a logical URL structure

URLs are important because they help searchers to understand the topic of a page.

Many website platforms let you choose how to structure your URLs.
These are the five main options for URLs in WordPress: 

Plain: yourwebsite.com/?p=123
Day and name: yourwebsite.com/2021/03/04/Sales-basics/
Month and name: yourwebsite.com/03/04/Sales-basics/
Numeric: yourwebsite.com/865/
Post name: yourwebsite.com/Sales-basics/

If you are a coder, simply make sure that the page name is your folder or php file that you are linking to.
https://yourwebsite.com/Sales.php

If you’re setting up a new site from scratch, it makes sense to go with the clearest and most descriptive structure. That’s probably Post name.

Using dates in URLs is also bad practice because you might want to update the posts in the future.

If you’re optimizing an existing website, it’s probably best not to change the URL structure—even if it’s not ideal. Doing so can break other more important things that will have a more profoundly negative impact on your SEO.

Keywords

Keywords are now the words used MOST in your website.

Keyword research

Keyword research is the process of finding what your customers are searching for, how much traffic those terms can send your way, and how difficult it might be to rank for them. Let’s explore the basics of each of those steps.

Find keywords

Understanding what kinds of things your potential customers are searching for is the first step of the keyword research process. Unless you know this, there’s no way you can even begin to create pages that will rank in search engines and attract valuable traffic.

The search spiders now tend to ignore the meta tag <meta keywords="... and incorparate the 10 to 20 words that it finds most used within your website.

Brainstorming words and phrases that define your industry is the best way to start this process. For an online computer store, these might be things like:

computer, PC, mac ,laptop, macbook

And then making sentences such as "Our computer store sells more pc and mac peripherals and we have a sale right now on laptops and macbooks." And make many other sentences within the website to make sure that those keywords are used primarily throughout.

Check your website SEO

There are many SEO maintainers out there and typically cost a monthly fee. This is normal. There are a few free ones that you can try. But remember that free means that they get kick backs if they are able to see you an upgrade to some company wanting sales. SEOBILITY is a good site to use although they give you higher points on the SPEED of your website if you are hosted by Godaddy, Host Gator, or Blue Host. So you have to take some of the numbers with a grain of salt.

Make a QR Code for a quick link to your Website

Simple place your URL into the box and click Generate. We will make you a QR CODE that can be used anywhere for a quick link to your website address.
Left click the QR CODE to open to new tab. Then you can save it!

QR CODE MAKER

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